Tag Archives: Andrej Krickovic

EDITORIAL: The Stupidest Thing yet written about Putin’s Russia?


The Stupidest Thing yet written about Putin’s Russia?

Famously unafraid of sticking its neck out, this blog would like to nominate for consideration as the stupidest thing yet written about Vladimir Putin’s Russia a Moscow Times op-ed column entitled “Rebranding Russia from Communism to Cool” by Andrej Krickovic, a research fellow at the Institute of International Studies at the University of California Berkeley, and Steven Weber, a professor of management and senior research fellow at the Infrastructure Research Center at the Skolkovo School of Management in Moscow.

After proving that Russia’s PR work under Vladimir Putin has been an abject failure as if it were a revelation, when in fact it’s something everyone in the world, even Russians, knows perfectly well, the authors then suggest three “narratives” that Russia could use to market itself to the West:  Multicultural Russia, Ecological Russia and Resilient Russia.  Each one is stupider and more inconceivable than the last.

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