Tag Archives: Adam Fuss

The Russian Sow’s Ear

Ian Pryde, founder and CEO of Eurasia Strategy & Communications (ESC) in Moscow, Adam Fuss, senior vice president of ESC North America, and Laura Mitchell, managing director of ESC North America, writing in the Moscow Times:

Ever since the young and energetic Vladimir Putin and Dmitry Medvedev became president, the issue of rebranding Russia has been actively discussed. In a Dec. 10 Moscow Times comment, “Rebranding Russia From Communism to Cool,” Andrej Krickovic and Steven Weber rightly highlighted the country’s totally unsuccessful efforts since 2005 to improve its image and reputation abroad. But even if implemented, their proposal to rebrand Russia based on eco-friendliness, multiculturalism and resilience is wedded to an outdated view of public relations, image and branding.

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